- **Epistemic status:** #seedlings ![[empathy.png]] Visualizing user attitudes and behaviors in an empathy map helps UX teams align to a deep understanding of end users. The mapping process also reveals any holes in existing user data. --- ## References - “Empathy Mapping: The First Step in Design Thinking.” Accessed April 12, 2022. <https://www.nngroup.com/articles/empathy-mapping/>.