- **Epistemic status:** #seedlings Understanding the business objectives of the product is key to perform to be able to recommend plans of action. Sending a brief [[User Survey]] to [[Stakeholders]] to determine: - Why the application was developed they way it was - Every issue they've encountered while using the application - Areas they'd like to see improved moving forward. When [[Conducting Interviews to understand a product]] meet with people that regularly use the product like customer support representatives, salespeople, marketers, developers, project managers, and executives. Each interview should provide a unique point of view about what is going right and wrong with the product. However the goal of these interviews is not to define core business goals, but to focus on specific objectives and determine if they're currently being met. Present these objectives and ensure they understand the purpose of the audit moving forward. --- ## References - Dev.co. “UX & UI Audits: What’s Included & How to Audit with User Experience in Mind,” January 13, 2022. <https://dev.co/ux-ui/audit/>.