- **Epistemic status:** #budding A user persona is an archetype of a user that represents the goals and characteristics of a larger group of users. Typically, a persona can be represented in 1 or 2 pages including a short description of the individual, goals, skills, knowledge, behavior patterns, attitudes, and a situation. You can compile this list of essential characteristics as you [[Get To Know The Users]] conducting research. ![[Pasted image 20221130094311.png]] _Image was retrieved from [Xtensio](https://library.xtensio.com/customer-support-persona-example)_ By creating these personas you can focus on the needs of the users, following the expectations, concerns, and motivation of those target users. 25 --- ## References - Bhatti, Jared, Zachary Sarah Corleissen, Jen Lambourne, David Nunez, and Heidi Waterhouse. _Docs for Developers: An Engineer’s Field Guide to Technical Writing_. Apress, 2021. - Ideas. “What Are User Personas and Why Are They Important? | Adobe XD Ideas.” Accessed November 30, 2022. <https://xd.adobe.com/ideas/process/user-research/putting-personas-to-work-in-ux-design/>.